Terms of use and privacy policy


Obton can send me e-mails and call me for relevant marketing purposes (you may at any time opt out).

For marketing purposes, Obton may collect and use data about me and my activities and correlate such data with information that Obton already has or will receive from e.g. cookies from Obton’s website.

The collected data can include name, address, email address, phone number, gender, date of birth, and browsing pattern on the Obton website as well as click information gathered on Obtons website.

Obton may share data about my activities internally within the Group and with the Group's collaborators with the purpose of sending me emails regarding Obton's newsletter and services.

Obton will store my data. I can always contact Obton if I have questions or requests regarding my data. I can always withdraw my consent by contacting Obton.

Obton may use this consent to inform me and request an update of my consent or data about me, should changes occur to relevant products, partners or ways/channels of communication.

Obton is responsible for data. Full business name and address is Obton A/S, Kristine Nielsens Gade 5, Aarhus C. Denmark 

Cookie policy

Purpose of the website's use of cookies

This website uses cookies for the following purposes:

Required cookies that ensure technical features, such as logging in, adding items to a shopping cart, rejecting cookies or using social media from the page, such as sharing content from the page.

Preference cookies that remember your choices and settings.

Analysis Purposes
Traffic measurement displaying, among other things, how many people visit our website.

Operating and optimization cookies that help us improve the user experience enabling us to analyze how the page is found and by which type of users.

Targeted marketing so we can customize and improve our marketing and make it more relevant to our users.

Anonymous tracking for cross-site marketing, uncovering what type and which patterns our users have. 

Who puts cookies on the site?

1st party cookies are placed by:

Obton A/S
Kristine Nielsens Gade 5
DK-8000 Aarhus

3rd party cookies are set off:

  • Google Analytics
  • Autopilot HQ
  • Facebook
  • LinkedIn
  • Microsoft
  • Sleeknote
  • Vimeo
  • Snowplow Analytics
  • ClickDimension
  • Adform
Owner Information 

This website belongs to:

Obton A/S
Kristine Nielsens Gade 5
DK-8000 Aarhus
+45 86 26 12 00

The website owner is responsible for Danish law for cookies or similar technologies in connection with the use of this website.


This website uses cookies according to the abovementioned purposes.

A cookie is a small text file that is stored locally on your device and allows you to access already stored information on your device. You can read more about cookies on the Danish Agency for Business Administration website here.

There is no personal information stored in our cookies and they cannot contain viruses. 

Examples of what cookies can be used for

Cookies can be used to secure a particular feature, for example, log in information, content in a shopping cart, multimedia videos and social media plug-ins, etc. (required and preference cookies). They can also be used to measure the number of visitors (traffic metrics) and improve the user-friendliness of a page by analyzing how the web page is used (operation and optimization).

Cookies can also be used to promote marketing for you to become more relevant (marketing, targeted advertising) or to find out what kind of profile and pattern users of the webpage have (analysis / marketing, anonymous tracking across websites ).

For as long as cookies are stored

Cookies can be permanent or so-called session cookies that delete themselves when you close your browser or after a certain amount of time (which may vary from hours to months or even years), but renewed on each visit.

Cookie life on this website

Some cookies on this site are permanent, ie. that you should delete them if you want them removed while some are session cookies that delete themselves when you close your browser.

Other cookies on the site are session cookies that have the following longer life (unless you delete them before they expire or renew):

Google Analytics cookies (traffic metric) - expires no later than two years.

How to avoid cookies

If you do not want to receive cookies from the website, you can select cookies from your browser. Information about this is available from the individual browser provider. However, this may mean that you may not be able to use our site in whole or in part. 

See how to delete cookies in the most common browsers and devices: 

Privacy policy

The privacy policy covers the processing of personal data about visitors to the Obton.com website.

We are the data controllers. How can you contact us?

Obton Administration
Silkeborgvej 2
8000 Aarhus C, Denmark
+45 86 26 12 00
VAT: 38733605

Contact information for data protection consultant

We do not have a data protection consultant. We do, however, have a person who is responsible for all matters concerning Obton's use of personal data: gdpr@obton.com.

The purposes of the processing and the legal basis

Personal data are first and foremost used to gain a better understanding of the website users' interests. In other words, we collect data about you so we can show you relevant content and marketing material.

We process personal data on the background of your consent. We never collect identifying data unless you have given us the information, e.g. by subscribing, registering for an event, buying a product or taking part in a study, downloading a guide, participating in a contest or accessing protected content etc.

Categories of personal data

We collect ordinary personal data through the website, such as name, email and mailing address, and interests in relation to our service.

Recipients or categories of recipients

The personal data is shared with third parties who help us to analyse the personal data, so we can target our marketing. For example, we use personal data from the website to ensure that we send marketing out to similar people through Facebook.

The personal data are also processed on our behalf by our IT suppliers (data processors).

Transfer to recipients in non-EU countries, including international organisations

We send personal data to countries outside the EU. The basis is the EU-U.S. Privacy Shield, if not the EU Commission's standard contractual clauses on data protection.

Where your personal data come from

The personal data come from the web site. We combine personal data from the website with general data about similar people through analysis services and social media, to get better insight into your interests.

Storage of your personal data

Your personal data is stored for two years after the cookies that collect the personal data are deleted. However, the data will be deleted as soon as you request deletion if we are obliged to delete the data in accordance with the data protection regulation.

Consent is stored for five years after it is used for the last time, as we must be able to document that you have given us consent and as the time limit for violations of the data protection regulation is five years.

Automated decision-making, including profiling

We do not use automated decision-making, including profiling.

The right to withdraw consent

You can always withdraw your consent by changing your settings in our cookie banner.

Your rights

If our processing of your personal data is subject to the General Personal Data Regulation, you have a series of rights in relation to our processing of information about you.

If you wish to exercise your rights, please contact us (see above).

  • Right to access data – You are entitled to access the data we process concerning you.
  • Right to rectification (correction) – You are entitled to have incorrect information about you corrected.
  • Right to erasure – In special circumstances, you are entitled to have erased information about you before the date of our normal general deletion.
  • Right to restrict processing – You are entitled in some cases to have the processing of your personal data restricted. If you are entitled to restricted processing, we will henceforth only be able to process the data – with the exception of storage – with your consent or with a view to establishing, asserting or defending a legal claim or to protecting a person or important societal interests.
  • Right to object – In some cases, you are entitled to object to our otherwise legal processing of your personal data.
  • Right to data portability – You are entitled in some cases to receive your personal data in a structured, commonly used, machine readable format and have the personal data transmitted from one data controller to another, without hindrance. 
Complain to the Danish Data Protection Agency

You are entitled to file a complaint with the Danish Data Protection Agency if you are dissatisfied with the way in which we process your personal data. You can find the Danish Data Protection Agency's contact information at www.datatilsynet.dk.